Small Business Website Marketing Tips – Why You Have to Have an Email List to Survive the Recession

Q: How can my small business survive in this crazy, mad economic recession that we’re experiencing right now?

A: By building a targeted list of customers through email that you can market your business and services to over and over again!

It’s no secret that most of the biggest businesses in the world are now using email to stay in touch with their customers, whether they are sending information or some sort of sale offers.

Just take a look at your own inbox and see how many emails you have from Big Company A or Company B telling you about the fantastic sale that is going on this weekend.  I bet there are more than you care to think about, right?

So, if the big guys are doing it, the question is: Why aren’t you?

You don’t have to be a big business to take advantage of email marketing.  If you’re really serious about growing your business in any economic environment, than email marketing can be a vital key to your success.

With you own email marketing campaign, you can keep in touch with your customers and not just to send them a sale ad! As a matter of fact, if all you ever do is send a sales offer to your customers, they’ll probably do one of two things, report you as a spammer, or just stop reading your emails all together.

And we don’t want either one of those to happen, do we?

Build your email list by offering a discount on services, coupons, a free report on your services, anything that will give the customer something in return for offering up their email address.  Even that early on, you begin to build your relationship with your customers.

It’s really a simple process once you start your email marketing campaign, and it goes something like this.

Build better relationships, get more of you emails opened, make more money.

Your email marketing must be primarily used to build relationships and then used as a sales tool. If you create raving fans of your business, they’re going to be kicking down the door to buy something from you!

Take care of your email list, it can be one of the greatest assets in your business that brings more profits in like clockwork, month after month and year after year.

3 Tips For Small Business Internet Marketing

Small business owners should understand that Small business internet marketing is a system rather than an event. The plethora of weekly editions of marketing ideas often fail to address this segment effectively. As a result, small business often suffers for want of a viable approach to marketing their business. The 3 tips discussed below are designed to help understand the right approach.

1. Understanding Internet marketing

Effectiveness of internet marketing will depend on a series of factors. These will include the website design, hosting, domain name, content creation, keyword research and strategies to generate traffic. Each of these will require in-depth knowledge and are complimentary in character to each other.

2. Using the tools

The number of tools available to you, particularly after the evolution of Web 2.0 is large and offers a slew of conveniences to take your business up by several notches. What is important however is that you need to take time and learn how to use each of them. AdWords, blogs, affiliate marketing, link building, and structuring joint ventures are all topics by themselves. To be successful, you should equip yourself with thorough knowledge of these tools and determine what is most effective for your business.

3. Target audience

Many small business owners harbor the feeling that their target audience is only in the immediate neighborhood and therefore all these tools and marketing effort involved in using them do not relate to their business. But, the fact is that even if your business deals with only the guys next door, the marketing tools are still relevant for your small business internet marketing. Most people look for information before deciding on a purchase and the web sites which provide the relevant information always have an edge over competition.

Using Email to Promote Small Business Internet Marketing

Small business internet marketing can be at a tremendous advantage when e-mail marketing is employed effectively to extract the best out of it. Adding luster to the effort is that it is totally free. Learn more about using this wonderful medium for your benefit.

Why e-mail marketing is your best choice

In the first place with minimal effort and virtually no cost, you can reach thousand of potential customers in no time. It is not necessary to keep clicking the send button several hundred times. All that you need is your list (people who have given you their e-mail address and agreed to receive your communication) and an appropriate template. The list is important because your e-mail should go to the in-box and not be diverted to the spam folder. E-mail is also the best medium to maintain continuity.


Google provides a wonderful tool called feedburner. This works exactly on the lines of an RSS feed, but the difference is that updates to your website will be fed via the e-mail rather than the RSS. A major part of the world still lives in the e-mail box and RSS feeds are largely for the techies. Instead of opting for the RSS feeds, your visitors will sign up a small form subscribing to the feedburner and your updates automatically reach their in-box just as in the case of an RSS feed.

Building the list

This is where you should put your heart and soul. The success of E-mail marketing will be determined by the quality of the list that you build. Learning is a continuous process and as new tools or features evolve, it is essential that we tune in our learning too. Learn the art of building an effective list to succeed with your small business internet marketing.